Marketing Compliance: Transform Digital Experiences in the Age of Privacy

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Privacy laws are gradually being introduced and enforced all over the world. Not only that, but the privacy ecosystem and digital world are changing rapidly… and merging closer together.

The combination of customer demands, privacy laws, and technology changes is challenging teams to rethink leading-edge strategies. Instead of separating data, privacy, and marketing strategies, business leaders must treat these pillars as an interconnected ecosystem, synchronized from the ground up to reverse the fragmentation that exists in organizations today. Join this session to gain best practices to follow regulatory guidelines paired with enhanced CX strategies to build brand trust.

After this session, you’ll be able to:

- Explain the trends and developments in the privacy landscape

- Understand the power of providing transparent experiences that build trust

- Deliver a streamlined privacy-first CX across browsers and devices