Legally sound consent management- everything you need to know

Consent in everyday life consists mainly of a “yes or no” question. In contrast, the General Data Protection Regulation (GDPR) adopts a far more

multi-layered term for consent and links strict requirements to valid consent.

A simple situation which becomes complex under GDPR is visiting a website.

This is because when a website has incorporated technologies such as cookies, pixels or other external sources, prior consent is required from the website visitor in certain cases.

In particular, when the intended purpose is to carry out tracking, retargeting and profiling.