Samantha Simms

Samantha is a data privacy and tech-attorney. She is also the CEO of The Information Collective, a global digital compliance consultancy supporting executives at data-driven companies in the Caribbean, EU, UK, and the US with pragmatic and pro-business digital compliance advice. Samantha is also the Managing Attorney of Noir Digital Law, a New York law firm providing expert legal advice to creative, tech, and travel companies on managing their digital business presence.

Before launching The Information Collective, she was a global data privacy leader at CWT, Colt Technology Services, Linklaters LLP, and several UK government departments. Building on this experience, Samantha is a thought leader on data privacy for the travel technology and hotel industries.

Samantha holds an LLB Hons in European Languages and Law (French, German, and Spanish) and is a member of the New York Bar. She holds professional certifications in data privacy, risk management, and compliance and ethics.

Passionate about self-development, Samantha provides coaching to digital executives, through her “Star Success” program, to achieve their definition of success by embracing their individual and unique strengths.

Samantha is also committed to developing and maintaining the highest standards of digital ethics. To achieve this, she works with tech companies to eradicate algorithmic bias. She also speaks internationally on data privacy, focusing on the intersection between ethics, privacy, and technology.