The POPIA and Cookie Compliance

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Most businesses use cookies and other tracking technologies to raise ad revenues, target prospective customers, or maintain their websites and apps. In Europe, the U.S., and several other regions, cookies have become a major compliance concern for legal teams.

The POPIA’s new rules on “online identifiers” mean that cookie compliance should now be a top consideration for South African businesses, too. Any company covered by the POPIA will need to consider how the new law impacts their digital analytics and advertising programs.

PrivSec South Africa will take an in-depth look at the POPIA’s new cookie rules—what’s changed, who’s covered, and could the new law impact your bottom line?