Adtech in a Post Third-party Cookie Era: ePrivacy Regulations Across the Globe

Google’s announcement to block 3rd-party cookies from Chrome by 2022, means that digital marketing teams must overhaul their practices fairly quickly.

The IAB Europe’s Programmatic Trading Committee (PTC) created a guide in 2020 to prepare brands, agencies, publishers and tech intermediaries for the much-anticipated post third-party cookie advertising ecosystem.

This session will look at the current adtech ePrivacy guidance and landscape and what solutions are being put in place to replace the use of third-party cookies?