Chief Digital Officer
Senior Ecommerce Executive with D2C & B2B P&L ownership, specializing in Beauty, Consumer Electronics, Apparel, and Retail for companies such as Origins/Estee Lauder, Delta Galil, Brooks Brothers, and Ray-Ban/Luxottica Group with strategic partners such as Amazon, Walmart, Sephora, and Macy’s. Focused on developing teams and cross-functional relationships to create a superior online customer experience through site content, merchandising, marketing and creative efforts while driving ROI, brand equity, and shareholder value. Featured speaker at industry conventions such as ShopTalk, eTail & Borderfree. ECOMMERCE PROJECT HIGHLIGHTS • Partnered with Amazon to develop go-to-market strategy to grow Delta Galil 70% CAGR with licensed brands such as Lacoste, Tommy Hilfiger, Calvin Klein & owned brands including 7 For All Mankind. • Collaborated with Delta Galil product team to launch Amazon Private Brand, Mae; and strategy for activewear, socks, underwear, sleepwear, & intimate apparel • Engineered Amazon Marketing Services (AMS) program for Delta Galil owned and licensed brands, realizing return on ad spend (ROAS) of > 5x • Created and executed end-to-end strategy to grow PJSalvage.com 100% CAGR • Aligned Origins to be the first Omnichannel ecommerce brand at Estee Lauder Companies • Expanded Brooks Brothers’ scope & functionality of “Made to Measure” online configurator through analytical merchandising and marketing, doubling custom shirt penetration • Installed SCRUM/Agile development across Brooks Brothers organization • Co-authored “online custom configurator” concept and actualized “Ray-Ban REMIX,” resulting in significant incremental revenue in a holistic operations and marketing initiative • Led internal campaign at Luxottica to shift from boutique digital agency to larger firm to better serve growing business across the group • Launched personally funded startup, The Cozy Pineapple, and ran profitably for five years
Current Role
- Company Name: Conair LLC
- Job Title: Chief Digital Officer
- Start Date: June 2022
- Company Industry: Consumer Goods
- Location: New York, New York, United States
Conair is a leading international designer, manufacturer, and marketer of branded personal care and small kitchen appliances, cookware, hair brushes & accessories, cosmetic bags, and travel accessories. Conair has always been driven by a passion for innovation; it’s part of the Company’s DNA. Trendsetting products have been invented by Conair since its inception in 1959, keeping the Company always a step ahead of the competition. The company’s domestic and international divisions offer a diversified mix of consumer and professional products sold in over 120 countries.
Previous Company:
- Company Name: Dey’s End Consulting
- Job Title: Chief Operating Officer
- Start Date: January 2022
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