Luke Anamourlis

Experienced and practical commercial marketing and advanced analytics executive with domestic and international expertise in Financial Services, Telecommunications and Publishing. A skilled professional with over 23 years experience of proven ability and successful track record in driving and delivering: data driven marketing strategies, tactical and strategic planning, marketing operational excellence, reinvention and innovation, brand development, strategic positioning and new market entry, products and services development and management with full P&L responsibility across all business lines: Cards, Insurance and Consumer Finance specialism; multi-channel product distribution, new media and technologies convergence bridging IT and commercial strengths. Successful leader, who has developed and led a wide range of teams to reinforce the company’s position to expand the portfolio, retain existing customers and deliver significant revenue growth. Leadership style is a collaborative, thoughtful approach to build concensus and influence won through strong relationships and experience. Comfortable self-starter, goal directed and results oriented, self-motivated hard working professional with energy, initiative and focus. AREAS OF EXPERTISE AND STRENGTHS: Financial Sector • Banking • Insurance • Publishing • Telecomunications • Retail • Ebusiness Marketing & Sales • CRM • Exisitng Customer Management • Multichannel Acquisition: Online, DM, TM, Broadmarket • Value Chain Optimisation • Customer Centricity & NPS Functional • Master Data Managment • Analytics: Modelling & BI • Strategic planning; Budget / P&L • Problem solving/ Decision Making • Best Practice Methodologies

Previous Company:

• Company Name:  SEB
• Job Title:  Global Chief Data and Analytics Officer
• Start Date:  October 2021