Former Australian captain, David Pocock has sent out a stark warning against the risks of greenwashing ahead of the Rugby World Cup which starts tomorrow in Paris.

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Former Australia captain warns against greenwashing as Rugby World Cup begins

Former Australian captain, David Pocock has sent out a stark warning against the risks of greenwashing ahead of the Rugby World Cup which starts tomorrow in Paris.

TotalEnergies is among the tournament’s primary sponsors, but Pocock has suggested how the French fuel company may be trying to tap into the popularity surrounding the competition to improve its image.

As reported by the BBC, the former Wallaby captain turned politician, said: “You can’t sponsor us unless you have a legitimate decarbonisation plan, and you are transitioning your business.” 

Hitting back, TotalEnergies denied any claims of greenwashing, stating that it was “wrong” paint their sponsorship in such a light.

The multinational also pledged to “invest nearly five billion euros in renewable and low carbon energies by 2023 and will therefore, for the first time, devote more investments to low-carbon energies than to new hydrocarbon projects.”

David Pocock is hugely admired and respected among the global sports community, and led his team through the last Rugby World Cup in 2019. A passionate activist, he is now an independent senator for Australian Central Territory, vociferous on climate change and a fierce campaigner for environmental, social, and anti-corruption issues.

In an interview with BBC Sport recently, he called the climate crisis “probably the biggest problem we face as a species.”

In response to Pocock, World Rugby chief executive, Alan Gilphin, said: “We recognise there is a challenging debate around them as a sponsor and as a fossil fuel company.”

Know the risks

Corporate sustainability has increasingly become part of mainstream business, but as ESG investment has risen, so has the risk of greenwashing – firms marketing themselves as environmentally friendly and boosting their green credentials, without taking real action.

These issues take centre stage at #RISK Amsterdam, where experts discuss how companies can embrace ESG, meet compliance standards and make a real difference.

 

Don’t miss these exclusive sessions: 

Session: Solving the Sustainable Business Dilemma: Balancing Profit with Environmental Responsibility

Date: Wednesday 27 September, 2023

Location: Privacy, Security & ESG Theatre

Time: 15:00pm – 15:40pm (CET)

By caring about people and the planet, companies differentiate themselves and stand out as leaders, ultimately leading to greater profitability. However, it is commitment.

Join this session to hear leading industry expert share their expertise in how to balance profit with a sustainable business culture.

 

Session: Misleading Claims? Identifying and Mitigating Greenwashing Risks

Date: Thursday 28 September, 2023

Location: GRC & Financial Risk Theatre

Time: 15:00pm – 16:00pm (CET)

Hear our expert speakers talk about the warning signs and the risks of greenwashing. Learn how to discern between genuine sustainability commitments and mere marketing tactics.

 

#RISK Amsterdam

With over 50 exhibitors, keynote presentations from over 100 experts and thought leaders, panel discussions, and breakout sessions, #Risk Amsterdam 2023 is the perfect place to learn about the present and future risk landscape.

Click here for the full #RISK Amsterdam agenda

Click here to register for #RISK Amsterdam – 27th & 28th September 2023

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Do you know what data is being used to ‘train’ the AI in your organisation? 

Do you have a process for managing ‘risk’ in the use of AI? 

Are employees being trained in the use of AI? 

Attend #RISK to learn & knowledge share:

Attend #RISK London – 18th & 19th October 2023

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