Data Breaches: The Brand Battle for CMOs After Your Data is Breached

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Fresh cyber attacks and data breaches across Volkswagen, Audi, McDonalds and Electronic Arts highlight the growing cybersecurity and data threat. So what can marketing leaders do about preventing and reacting to these crises?

This panel will discuss the evolution from breach to the steps that need to be taken to best protect their brand.

Timing

Thursday, 23 September, 10:00 AM - 10:45 AM (BST)

View the agenda

Moderator

Stewart Room, Partner, Global Head of Data Protection & Cyber Security, DWF Law LLP

Speakers

Emma Martins, Data Protection Commissioner, Bailiwick of Guernsey

Jacob Høedt Larsen, Partner, Wired Relations

PrivSec Global

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Speakers
Emma Martins

Data Protection Commissioner, Bailiwick of Guernsey
Speakers
Jacob Høedt Larsen

Head of Communications, Wired Relations
Session
Operationalising Data Retention to Reduce Data Risks

It is estimated that up to 70% of an organisation’s unstructured data is redundant, obsolete and trivial, which creates enormous risk to potential cyber threats, as well as exposure to regulations such as the GDPR for non-compliance in handling and deleting data accordingly. Data you do not have cannot be breached, it isn’t discoverable in litigation or investigations, and it doesn’t require any efforts to store, secure, or manage effectively.

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Data Breaches: The Brand Battle for CMOs After Your Data is Breached

Timing

Moderator

Speakers

Related articles

Emma Martins

Jacob Høedt Larsen

Operationalising Data Retention to Reduce Data Risks

No comments yet

Only registered users can comment on this article.

More from Agenda

Global Data Protection and Privacy Law Developments: How Ready is China and the World for their new Data Security Law?

Why Most CCPA Cases Will Fail: Five Hurdles Plaintiffs Must Clear

AI Regulation: Stifling Innovation or Not Going Far Enough?